About Us
Hi, I’m Kate!
I’m Kate, one of the founders of All Deserved, a small, founder-run online women’s boutique.
Anton and I built this store together with a lot of care and intention. For us, it’s not just a business — it’s something very personal. Every order, message, and review truly matters to us.
Before All Deserved, we both worked in corporate jobs in Eastern Europe. I loved working with people but wanted something more creative, and Anton felt the same. In 2014, we opened our first clothing boutique and learned everything firsthand — from choosing quality pieces to working closely with customers every day.
In 2022, we moved to the United States and began a new chapter. Our first store still exists today, and All Deserved became our second big project — built on the same values of honesty, quality, and real connection with our customers.
How We Work (Just the Two of Us)
All Deserved is a small, family-run online women’s boutique.
Anton takes care of many things I don’t even fully understand — numbers, paperwork, systems, and all the behind-the-scenes details that keep everything running smoothly.
I take care of what I love most — the heart and visual side of the store: choosing collections, photos and videos, working with our warehouse, and personally packing your orders. Almost everything you see here is done by just the two of us.
Why You Can Trust Us
I know shopping at a new online boutique can feel a little scary — I feel the same way when I shop online.
That’s why we chose to be very honest from the beginning. We don’t use fake reviews and we don’t inflate numbers — every review you see is real. You can also find reviews about us on independent platforms like Judge.me and Trustpilot.com, because trust should be real, not just words.
When you email us or use the chat on our website, you’re talking directly to us — not a robot and not outsourced support. We truly respect our customers and always try to help, whether it’s sizing, styling, or anything else.
We believe trust should be easy to check
Clothing for Real Life
All Deserved is made for women who live real lives — who work, walk, travel, care for family, and want to feel put-together without feeling overdressed. Our clothing isn’t made for one perfect photo on social media or to sit in your closet waiting for a special occasion. It’s made to be worn again and again, every day.
Because comfort matters. Because quality matters. Our pieces are made by experienced professionals using high-quality fabrics, and they’re easy to mix and match — so getting dressed feels simple, not stressful.
Shipping, Returns & Care
We offer fast U.S. shipping, easy returns, and friendly, responsive support. If something doesn’t feel right, please reach out — we’ll always try to help.
You can find all details about shipping and returns here
Thank You for Being Here 💛
Thank you so much for trusting us and supporting our small business. It truly means more than you know.